Choose Your Niche & Define the Problem
Every good AI product starts with a real problem worth solving. Before you build anything, you'll learn how to spot a problem that people genuinely feel — and would happily pay to have fixed.
We use a simple lens: the Problem → Urgency → Money triangle. A strong idea solves a real problem, one people feel urgency about, and one they will spend money to solve. If all three line up, you're onto something.
You'll also meet the 5 Stages people move through — Emotional, Finance, How-to, Products and Service — so you can meet your future customers exactly where they are.
- Pick a niche that fits your interests and your community
- Test an idea against the Problem → Urgency → Money triangle
- Recognise which of the 5 Stages your customer is in




